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- The BBTM Effect
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Since the Bring Back the Mile launch in January 2012, the Mile's profile & footprint have increased along with event prize money and the number of American men & women breaking for the first time the recognized benchmarks: Sub-4 & Sub-4:30. The interactive tables below reflect this: The BBTM Effect.
CHART 1 note:
In 2018, at least 40 competitive Miles debuted, awarding more than $70,000 in new prize money with $20,000 at the Brooks Beasts Desert Throwdown in Las Vegas and $14,000 at the Guardian Mile in Cleveland.
CHART 2 note:
In 2018, an annual record 29 U.S. men ran their first sub-4 minute Mile on the track, and as a result, for the 13th consecutive year, the first sub-4 U.S. annual number again hit double digits with an average of 23 first-timers since BBTM’s 2012 launch compared to 7 per year from 1957-2011. Four U.S. women recorded their first sub-4:30 track Mile, and since 2012, first-time U.S. women to this select club have averaged 6 per year compared to 1 per year from 1975-2011.
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SOURCE: Bring Back the Mile
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