I told myself there was much to be learned from such a display of passion, whether you were running a Mile or a company.
By Phil Knight, for Runner's World
Excerpted from Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight. Copyright © 2016 by Phil Knight. Reprinted by permission of...
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“Pre was a rebel from a working-class background, a guy full of cockiness and guts,” said Nike co-founder Phil Knight. “Pre’s spirit is the cornerstone of this company’s soul.”
From Nike.com
In 1973, two years after the Nike brand was born and the first Swoosh adorned shoes, the nascent...
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By John Crumpacker, San Francisco Chronicle
Being a Nike contract athlete means many things for former Cal runner David Torrence, not least the requirement that he be in company gear at all times when in public.
So when he was photographed recently wearing a jacket without the familiar logo,...
Read More commentsReturn the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.
ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.
CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.
NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance, to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.
Become a Mile Maniac member or a BBTM sponsor today! Join us, and go Mile!