February 09, 2012
Backers say the distance resonates with Americans
By Don Norcross, San Diego Tribune
Santa Barbara City College’s track sits across the street from the Pacific Ocean’s sand-dappled coastline, so maybe it was the stunning setting that moved Ryan Lamppa two years ago.
Or maybe his workout...
February 07, 2012
Bring Back the Mile Website Expands Content
The one-stop website for the Mile and the national campaign includes high school state federation petition drive; Jim Ryun, Marty Liquori and others endorse effort to elevate, celebrate iconic distance.
SANTA BARBARA, Calif. – (February 7, 2012) –...
January 30, 2012
One man's quest to put running's iconic distance back on track
By David Epstein, Sports Illustrated
Two years ago Ryan Lamppa was at the Santa Barbara City College track when the idea came to him: Bring Back the Mile.
Since the early 1980s, all new tracks built in the country have been 400...
January 19, 2012
Promotional campaign to elevate & celebrate the storied, iconic distance
► BBTM Store 12th Anniversary Bash Sale HERE.
The Mile holds a special place in Track & Field and beyond. NO running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The...
January 18, 2012
By Doug Binder, ESPN / Dyestat
A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.
David Monico and Ryan...
July 19, 1981
A record-breaking performance... would solidify the Mile's stature as one of sport's most exciting spectacles... Who would have got excited about the 4 minute 1600 anyway?
By Craig Masback, The New York Times
Steve Ovett stood with hands on hips in silent contemplation of the men's 200...