January 24, 2012
Renowned coach Arthur Lydiard's formula for distance running success: preparation, patience and performance
By Jim Ferstle for Running Times
To track fans, Peter Snell is a legendary triple Olympic gold medalist, who set the Mile world record twice. To his native New Zealanders, he's Sir...
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January 22, 2012
"The crowd started singing 'For he's a jolly good fellow' and the place was in chaos, with people running all over the show."
By Grant Chapman, New Zealand Herald
For Sir Murray Halberg, it was a night tinged with death and sadness. For Peter Snell, it was the moment he realized he wasn't...
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January 19, 2012
Promotional campaign to elevate & celebrate the storied, iconic distance
► BBTM Store 13th Anniversary Bash Sale HERE.
The Mile holds a special place in Track & Field and beyond. NO running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The...
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January 18, 2012
By Doug Binder, ESPN / Dyestat
A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.
David Monico and Ryan...
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